Most seltzers are malt-based and a good portion are even gluten-free, but High Noon stands out in the crowd of cans because it is made with real vodka and real fruit juice (BTW, this is why it did not appear in our first article). Their dedicated fan base (lovingly referred to as “Stoolies”) are a loyal bunch, so it comes as no shock that High Noon’s sales significantly increased with the media partnership.Īnother factor that cannot be ignored is that consumers are increasingly aware of their health habits and want to opt for satisfying sips that won’t add too many pounds to their hips. What was the cause of High Noon nearly doubling the growth of the category itself? The peak in interest may have something, or probably a lot, to do with the “Portnoy Effect.” As EJ Gallo, supplier of High Noon, announced two new flavors, Peach and Lime, they simultaneously launched a marketing partnership with Barstool Sports, a sports media platform and brand with over 66 million monthly unique users, and its founder, Dave Portnoy. Summer comes and everyone tends to drink a little lighter and find something cool and refreshing to ice down in their coolers but the seltzer category itself grew 34%. At first glance, it would be simple to write this off as a seasonal spike. We noticed the growth of High Noon surge 64% from April 2020 to May 2020. The tart citrus flavors of the orange and cranberry juices are a perfect match for the smooth and spicy vodka.According to the Shanken News Daily, “Seltzers surged 235% to 76.4 million cases in the 30 weeks ending August 8 in Nielsen channels, with sales up 220% to $2.37 billion year-to-date.” There is no doubt that all the major brands are sharing a piece of that profit pie, but High Noon, in particular, seems to fly off of our shelves. It is perfect for enjoying on a hot day or when you need a quick pick-me-up. It is served in a highball glass filled with ice.Ī high noon is a refreshing and potent drink that can pack a powerful punch. Some variations also include lemon juice or grenadine. The exact recipe for a high noon varies, but it typically contains between three and four shots of vodka, orange juice, and cranberry juice. The drink was reportedly created by a bartender at the club in the early 1940s. It is named after the Noon O’Clock Club, a famous jazz club in Harlem, New York. However, as a general rule, a high noon will typically contain between three and four shots of vodka.Ī high noon is a popular drink made with vodka, orange juice, and cranberry juice. There is no single answer to this question as it will depend on the particular recipe being used and the size of the drink. How many shots of vodka are in a high noon? If you are drinking the alcoholic version, it is important to drink responsibly and to know your limits. Some people may feel the effects of the alcohol in the liqueur more than others. So, does High Noon get you drunk? It depends on the person. The alcoholic version of High Noon contains 24% alcohol, while the non-alcoholic version contains 0% alcohol. It is available in both alcoholic and non-alcoholic versions. High Noon is a bourbon-based liqueur that is made with honey, cinnamon, and herbs. The truth is that it depends on the person. Some people say that it does, and others say that it does not. Does High Noon get you drunk?ĭoes High Noon get you drunk? This is a question that many people have asked, and there is no definitive answer. It is perfect for drinking neat or in cocktails. This vodka is known for its crisp, clean flavor. Reyka Vodka is made in Iceland and is distilled four times. This vodka is known for its smooth, clean taste. It is perfect for mixing cocktails or drinking on the rocks.īelvedere Vodka is made in Poland and is distilled four times. This vodka is smooth and has a slightly sweet flavor. Tito’s Handmade Vodka is made in the United States using corn and is distilled six times. Each of these vodkas has a unique flavor and provides a different drinking experience. These include Tito’s Handmade Vodka, Belvedere Vodka, and Reyka Vodka. There are a few different types of vodka that can be found in high Noon. This means that there is about 11 grams of alcohol in a typical 8 ounce high noon. It is named after the drink in the movie “The Three Amigos” that was made by the three main characters.Ī high noon is about 22% alcohol by volume. How much alcohol is in a high noon?Ī high noon is a drink that is made up of equal parts vodka and orange juice. Shake well and strain into a hurricane or highball glass. To make the drink, combine bourbon, ginger beer, and lime juice in a shaker filled with ice. The high noon drink is a popular cocktail that can be easily made at home.
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